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The castle will only be on tour until the end of October before being featured in a special season of Fixer Upper – Welcome Home. – Culture Map Austin | Casual Expat

Celebrated Texas jewelry star Kendra Scott‘s ability to juggle a work-life balance is truly impressive. The founder of her eponymous billion-dollar brand is newlywed, a recurring guest shark in the upcoming season of shark tank, and she’s about to drop her first memoir, Born to Shine: Do good, find your joy, and build a life you love.

Between a dizzying schedule managing her brand, philanthropic endeavors, a multi-state book tour, shark tank With duties and caring for a new blended family of eight, we wonder when the Austin-based entrepreneur will have time to breathe.

Apparently, queso, margaritas, and the joy of the little things drive the entrepreneur to keep going. Scott also credits her marriage to Thomas Evans (her wedding ring is the one piece of jewelry she never takes off) and relationship with her family, including three sons — Kade, Beck, and Gray — as the foundation of her success.

And while her jewelry has been a must-have accessory for over two decades, her first foray into the literary world was one of vulnerability and determination.

After beginning her book tour in Houston earlier this week, Scott will be at the company’s South Congress Flagship in Austin this Saturday, September 17 from 11 a.m. to 1 p.m. Tickets for the event are still available on Eventbrite, and each ticket includes a copy of the book, a meet-and-greet with Kendra, an exclusive tote bag, and more.

Ahead of the Austin event, Scott sat down with CultureMap in Houston for an exclusive update on their next chapter.

culture map: How long did it take you to write Born to shine?

Kendra Scott: It’s been a little over two years since I decided to write the book, but I’ve actually been writing this book for years. I never thought that my diary notes would one day become a book. It’s been a long process, but honestly, after 20 years of our company being in business, it was the perfect time to write this book.

CM: How did you balance writing, running the business and being a working mom?

KS: You know, it’s always a challenge. If someone tells you it’s easy and they figured it out, I think they’re lying. I wrote this during the pandemic so I was at home working with the support system of those closest to me. All of our meetings were virtual, so I had time to think.

I had also just stepped down as CEO and could only focus on being Chair, Designer and Founder. I was able to focus more on our philanthropic endeavors like our school at the University of Texas (Women’s Entrepreneurial Leadership Institute) and focus on writing this book. It’s something I’ve always wanted to do.

CM: How personal do you get in the book?

KS: I get very vulnerable in the book and I feel like there is power in vulnerability. I hope it allows other women or people to share their failures, successes and ups and downs and to be authentic when you’re vulnerable.

I also hope that the stories of my childhood, marriage, divorce, starting a business and failure at a business – all of these things are part of what makes me who I am. In the book I talk about the power of gemstones. Gemstones all have veins which are considered imperfections but in reality they are what make them beautiful.

CM: Was there something you wrote but then changed your mind?

KS: I pulled out the entire first chapter and didn’t want to put it in. My publisher, who is also my editor, told me that the chapter was great and that she thought it should be chapter one.

I realized I had to be honest because the book starts in a difficult place but then takes the reader on an incredible journey.

CM: Can fans look forward to more books in the future?

KS: You know I’ve been thinking about it. Now that this book is out in the world, I don’t think it will be the last. It’s a different way of being creative and I think I have different stories to tell.

I would like to do a children’s book one day. My eldest son was one year old when I started this company; he’s 20 now, so he’s grown with the business. Now I have a nine year old and I used to read to him. I really hope that children’s books will be my future.

KS: Why did you decide to start your book tour in Houston?

CM: Houston is a part of me. This is where I became a Texan. I moved here from Wisconsin when I was 16 and graduated from Klein High School. Moving at 16 and as a junior can be tough, but I was embraced at Klein – the community was so welcoming.

Houston made me the woman I am today. I realized there was more to the world than the small Wisconsin town I grew up in. Houston is such a vibrant city full of culture and diversity – I felt that starting here was really important for me because this was my first start in Texas.

CM: You’re coming back shark tank for season 14. How was the experience this time?

KS: I love being on shark tank. I’m flying to Los Angeles with all the other guest sharks for the September 23rd premiere and it’s exciting because there hasn’t been a live premiere before.

Nothing inspires me more than other entrepreneurs. There are long days on set but they go by quickly because meeting other entrepreneurs drives me. Many of these people had ideas before the pandemic, and downtime during the pandemic gave them the opportunity to put their ideas into action. I don’t get much of that in the tank – it’s so much fun.

CM: You have a lot planned, but is there anything else fans can look forward to before the end of the year?

KS: We just launched engagement rings and a whole bridal collection that is so exciting. We’re expanding into other fine jewelry categories, including diamonds and gold, and adding more customization options than ever before.

Scott Brothers, the line I started with my boys during the pandemic, is also expanding. It’s so much fun that our male customers who were here to shop for the women in their lives can now buy something for themselves. We’ve also just expanded into watches, so there’s a lot going on.

If you think about it, it took Ralph Lauren 25 years to expand into other categories. Our company has been around for 20 years so I’m really excited that the next phase of Kendra Scott will be so fun and exciting. From a philanthropic perspective, we have donated over $50 million to women’s and children’s charities since 2010. In many ways, we are a philanthropic organization within a brand. This is how we measure success, so I can’t wait to share our charitable efforts in the years to come.

We have a strong foundation and know what we stand for and what we stand for – I have a feeling the best is yet to come.

Kendra Scott’s first memoir is out September 20.

Courtesy of Kendra Scott

Kendra Scott’s first memoir is out September 20.

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